Rolex Acquires Storied Retailer Bucherer

Here’s an absolutely shocking story that none of us saw coming on what was otherwise an ordinary Thursday in August (generally the sleepiest month in the watch industry). News has just broken that Rolex is acquiring renowned retailer Bucherer. You read that correctly. After a nearly 100-year-long authorized retailer relationship between the two brands, Rolex will now become owner of Bucherer. Read more at Hodinkee