by Stephen Garner

If you’re a true Rolling Stones fan, now’s the time to plan your post-quarantine trip across the pond.

The Rock ‘n’ Roll legends announced on Thursday that they will open a flagship store at 9 Carnaby Street in London’s Soho next month.

The new store, created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, will feature all the hallmarks of the iconic band and include exclusive new fashion and merchandise under the “RS No. 9 Carnaby” brand available in-store and online beginning September 9th.

The collections include exclusive and contemporary collaboration pieces for fans of all ages, including men’s, women’s, and children’s fashion and accessories. Special glassware has been developed with Baccarat engraved with the Rolling Stones tongue. The store will feature chairs and scarves from The Soloist and raincoats and hats from premium Swedish raincoat brand Stutterheim.

The store will also introduce ‘Stones Red,’ the official color from Pantone which is established from the first use of the band’s logo. A collection celebrating the Rolling Stones official Pantone color along with exclusive limited-edition vinyl will also launch with the store.

The band’s continuing album and single releases will be at the heart of the shop’s pulse and Bowers & Wilkins speakers will play tracks from the band including the upcoming release of the remastered “Goats Head Soup” album and “Scarlet” single.

Photo by Mark Seliger / Courtesy of Bravado

Jointly curated by the Rolling Stones and Bravado, the shop’s design follows the brand colors of red and black with a glass floor featuring notable lyrics. Also, the fitting rooms are adorned with iconic album artwork. For those in the know, the store’s window features a world-first soundwave installation – taken from the opening to the 1966 hit track “Paint It Black.”

“Soho has always encapsulated Rock ‘n’ Roll so Carnaby Street was the perfect spot for our own store,” the Rolling Stones said in a statement. “We are confident this exciting project that our friends at Bravado have created will be an unrivaled experience for everyone to come to London and enjoy.”

“With this innovative partnership, the Rolling Stones add yet another cultural touchpoint to their rich legacy,” said Mat Vlasic, CEO of Bravado. “RS No. 9 Carnaby is the result of years of planning and decades of building one of the world’s most recognized brands. It creates a destination where fans can connect and immerse themselves in the music, style, and spirit of one of the world’s most iconic and beloved bands.”