RON HERMAN CELEBRATES PRIDE
In honor of Pride Month, Ron Herman has launched the RHLA Pride capsule collection and an artist collaboration with Los Angeles-based textile artist and designer Arron Mendoza.
Throughout his career as a designer, wardrobe stylist, and vintage curator, Mendoza found a new artistic expression in the art of tie-dye and re-working of vintage pieces into new creations. Mendoza’s experience in the fashion and vintage worlds, while being LGBTQ+ and POC, intersected for his latest endeavor as a textile artist and designer, furthering years of passion into these new creations of pride for Ron Herman.
Mendoza’s collection for Ron Herman features curated vintage denim, upcycled, and individually hand-dyed in Los Angeles in a range of colors and techniques, and will be available in a limited run of waist sizes from waist 26-38 and jacket sizes from S-XL, and retail for $270-$295.
The additional RHLA Pride capsule is a limited run of essentials, including a crewneck t-shirt, crewneck sweatshirt, sweat shorts, and sweatpants – all 100 percent cotton and featuring a tie-dye detail. Manufactured and hand-dyed in Los Angeles, sizes range from XS-XL and retail for $125-$225.
“Our doors and our values have always been open to supporting individuality and authenticity, and it is our belief that beauty can only exist with diversity and inclusivity,” says Toshi Fujita, vice president at Ron Herman. “We are excited to grow our values and show our pride through this capsule and artist collaboration – and most importantly support the Los Angeles LGBT Center and their work within the community.”
A portion of the net sales from all products will benefit the Los Angeles LGBT Center, an L.A.-based organization committed to caring for, championing, and celebrating LGBT individuals and families in Los Angeles and beyond since 1969.
Today, the Los Angeles LGBT Center provides services for more LGBT people than any other organization in the world, offering programs, services, and global advocacy that span four broad categories: health, social services and housing, culture and education, and leadership and advocacy.
