ROOTS TO OPEN TWO NEW STORES IN BOSTON

Canadian lifestyle brand Roots has announced it is opening two U.S. retail locations in the Greater Boston, Massachusetts area in June 2018.

The first of the new Roots U.S. locations will be an almost 4,000 square-foot, enhanced experience store that will go well beyond featuring the company’s world-famous sweats. Shoppers will be able to customize a selection of handcrafted leather bags and Awards Jackets, as well as enjoy a heritage wall, customer lounge and other design features that will add to the in-store shopping experience. This location will be in the upscale Natick Mall, which is home to more than 250 stores and considered a destination of choice for shopping, entertainment, and dining, in the Greater Boston area. The second retail location will be an almost 5,000 square foot store at MarketStreet Lynnfield in Lynnfield, MA, which is the North Shore’s largest open-air shopping destination spanning nearly 300,000 square-feet and home to many flagship retail brands.

“These two new Roots locations mark an important step in executing against our current U.S. expansion plan where we are targeting 10 to 14 new retail locations by the end of 2019,” said Jim Gabel, president and chief executive officer of Roots. “Our inclusive lifestyle brand, with legendary feeling apparel, leather goods, footwear, and accessories, is an excellent fit for the U.S., particularly in New England, and the mid-Atlantic and Midwest regions. We are confident the authenticity associated with our effortless style and connection to the spirit of the open air will resonate with and inspire American consumers. Through the combination of our e-commerce platform, which ships to all 50 states, and our U.S. expansion plans, we will be increasingly able to provide more consumers across North America with a Roots omnichannel shopping experience.”