ROWING BLAZERS REMODELS ITS NEW YORK CITY FLAGSHIP AS THE BRAND MAKES IT A PERMANENT STORE

Originally opened as a three-month pop-up in June 2018, Rowing Blazers has re-opened its doors after six weeks of renovations as the first and only flagship boutique for the brand.

Additions to the 161 Grand Street store include a vintage billiards table and throwback Streetfighter II arcade, as well as a new ping-pong table to go along with its much-loved foosball table and vintage Coke machine. The floor is now painted in Rowing Blazers’ signature zig zag style, a single sculling boat hangs from the ceiling, and the walls are updated with original, commissioned pieces by Donald Robertson and Brian Nash.

Blazers and rugbys now sit alongside a wide range of new product including hoodies, crewnecks, number tees, and a curation of product from Bowery Football Club, Edith Young, Sugarloaf Social Club, Jessica Biales, and Dylan Decker. We’re also carrying a small but high-quality selection of vintage finds from founder Jack Carlson’s personal collection as well as rare watches from Foundwell and Wind Vintage.

Along with the grand reopening of the Rowing Blazers Clubhouse as its permanent flagship location—the brand has also launched the second delivery its spring/summer ‘19 collection.

Highlighting the new drop is the introduction of The Original Number Tee. These high-tension cotton jersey t-shirts originated in the sport of polo, famously worn by iconic players like Prince Charles, Steve McQueen, and Laddie Sanford. By the early 90’s the number tee was appropriated by London’s youth skate scene and became a part of streetwear style history.

Additional pieces from the collection include a number of core styles designed for the warmer weather: seven new colorways of its hand-embroidered Derry Bones and Racquet anti-logo t-shirts, another Fun Shirt (now featuring tongue-in-cheek embroidery), authentic Pima cotton polos with a variety of hand-sewn satin stripe colors, along with new trademark ties in Rowing Blazers croquet stripe and zig-zag styles.