by John Russel Jones

Rue21, a leading American specialty retailer, is collaborating with music star Kane Brown on an exclusive collection, the culmination of a special connection between the retailer and the performer who has worn Rue21 clothes on his rise to stardom.

“I came up not really having any money to spend on clothes,” Brown said. “I had enough that I could afford Rue21, and their clothes were cool.”

Now available online at and in stores, the limited-edition collection features a variety of items designed by Brown including screen tees, sweatshirts, joggers, a trucker hat and more in sizes small through XXL. Available for both men and women, retails range from $16.99 to $41.99.

“Kane Brown grew up wearing Rue21, so it has been extremely exciting for our team to work with him on this very personal and exclusive collection,” said Bill Brand, Chief Executive Officer, Rue21. “From a voice as our customer to a leading voice as a collaborator and partner, Kane’s personality and style align perfectly with that of our audience. We’re proud to bring this affordable and accessible collection to our customers.

Brown is a singer-songwriter best known for hits like “Heaven,” “Be Like That,” “Grand” and “Like I Love Country Music.” He is the recipient of five American Music Awards, two CMT Music Awards and one ACM Award. His third studio album, Different Man, released Sept. 9 and debuted at No. 5 on the US Billboard 200, including No. 2 on the Top Country Albums chart.

Rue21 is dedicated to building an inclusive brand – offering affordable, accessible fashion to all – with 40% of its Gen Z audience from multicultural backgrounds.