RUSSELL ATHLETIC EXPANDS DISTRIBUTION WITH ALPHABRODER PARTNERSHIP

Russell Athletic has teamed up with Alphabroder, one of the leading distributors of imprintable sportswear and accessories in North America.

Through this partnership, an assortment of core styles from Russell Athletic will be available at five distribution centers between California, Texas, Illinois, Pennsylvania, and Georgia.

The assortment from Russell Athletic for Alphabroder includes core styles from its Dri-Power collection, essentials collection, and its more recent Cotton Classics collection, all comprised of top-selling fleece and jersey unisex styles, in an array of colors and sizes.

“The partnership with Alphabroder makes our brand even more accessible to team dealers, promotional products distributors, and decorators across the country,” said Ricardo Aranda, vice president of activewear at Russell Athletic. “We’re excited for the brand’s potential now that Alphabroder carries all three of our major activewear brands, including Russell Athletic, Jerzees, and Fruit of the Loom.”

Marc Held, senior vice president of sales at Alphabroder, added, “We welcome Russell Athletic to our family of brands and look forward to making their most coveted athleisure styles available to everyone.”