RUSSELL WESTBROOK DEBUTS NEW TRUE RELIGION COLLECTION

by Stephen Garner

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In a much-anticipated follow up to his Holiday 2015 collaboration with True Religion, Russell Westbrook is introducing his spring/summer ‘16 men’s collection. The 15-piece versatile collection, ranging in price from $79-$799, consists of denim, knits, wovens, active and outerwear.

This collection marks the first design collaboration with the premium denim brand featuring a co-branded, denim-centric collection from both Westbrook’s and True Religion’s points of view.

Pulling inspiration from the famed athlete’s signature effortless style, the offerings are comprised of specialty washes, handcrafted details and quality construction, ensuring each piece is designed to fit together to create a look.

“We have a lot of similarities: what we believe in, how we want to portray our brands,” said Westbrook, who was named campaign creative director of True Religion in February 2015. “I think I use a mindset of ‘Why not?’ That’s my slogan. That’s how they brand it. They are risk-takers.”