by Stephen Garner

IMG_0125Contemporary lifestyle brand RVCA will host a grand opening party today, November 24, from 6:00 p.m. to 10:00 p.m. in celebration of the brand’s fourth U.S. location.

Located in the heart of Santa Monica’s shopping scene on Main Street, the new store will feature the latest RVCA clothing and accessories for men, women and youth. The store will also host original artwork and photography by local RVCA advocates such as Kevin Ancell, Lyon Herron, Keegan Gibbs and Kelsey Brooks.

“The Santa Monica/Venice area is the hub of early skate and surf culture,” said Brian Cassaro, VP of marketing at RVCA. “The store gives us a great place to showcase the local artists that we work with, such as Kevin Ancell, and to tell the brand story to the community.”