RVLV ANNOUNCES PERMANENT ASPEN STORE LOCATION AS FIRST BRICK AND MORTAR FOLLOWING SUCCESSFUL POP-UP EXPERIENCE

by John Russel Jones


Revolve Group (RVLV), a fashion retailer focused on Millennial and Generation Z consumers has opened its first permanent physical retail location at 410 E Hyman Ave in Aspen, Colorado. This decision follows the success of the Revolve and FWRD pop-up shopping experience that opened in the same location in December.

The Aspen pop-up not only drove substantial sales but also proved to be an exceptional channel for brand building and acquiring new customers. Revolve and FWRD are excited to continue deepening the relationships with their brand partners and providing them an exclusive opportunity to showcase their products and be part of Aspen’s highly engaged, affluent community.

Nestled in Aspen’s iconic shopping district, the new store is designed to offer an immersive shopping experience that reflects the luxurious and trendy ethos of both Revolve and FWRD. This location will serve as a year-round destination for fashion-forward shoppers, featuring a selection of apparel, footwear, and accessories. Known for their experiential marketing, Revolve and FWRD will also regularly curate in-store shopping events and trunk shows from their curated roster of brands.

The store will continue to house both Revolve and FWRD collections, providing a unique shopping experience that blends contemporary styles with high-end designer pieces. On the first floor, shoppers can expect to find not only collections from beloved Revolve brands such as Helsa, L’Academie, Lovers + Friends, and other emerging designers but also exclusive products designed for the Aspen customer. Located on the second floor of the store, shoppers will be immersed in FWRD’s world of luxury, including a curated collection of luxury fashion brands, FWRD Renew pre-owned bags and accessories including brands such as Acne Studios, Isabel Marant and more.

Michael Mente, Co-CEO and Co-Founder of Revolve Group said, “Aspen represents the epitome of luxury, making it the perfect location for our first permanent storefront. We are excited to bring our unique brand experience to a new audience, combining the convenience of online shopping with the personalized service and engagement that only a physical store can offer.”

Revolve’s decision to open a permanent store in Aspen is part of Revolve’s broader strategy to blend online and offline experiences, providing customers with more touchpoints to interact with the brand.

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