dior homme safilo
by Stephen Garner

dior homme safiloItalian eyewear company Safilo Group, which owns the eyewear licenses to brands such as Tommy Hilfiger, Jimmy Choo, Dior Homme, Fendi, and Givenchy, has signed a new exclusive distribution partnership agreement for Chile with Valente Eyewear & Trade, leading local operator of long standing tradition, proven capability and industry trust.

“We are committed to broaden the market offer in Chile with our globally leading eyewear brands of trend setting design and technical product sophistication. We see an opportunity in Chile for international eyewear brand building and further development of eyewear retailing across all our segments,” said Luisa Delgado, CEO of Safilo. “We are delighted to welcome Valente Eyewear & Trade to our global Partner Network. With their proven 30 year industry track record and capability, they are uniquely positioned to offer for us to local retailers the best industry standards of customer service, in store communication and merchandising, and to lead local consumer engagement with specific focus on our own core brands.”

“We are proud to have the opportunity to partner with Safilo to build their brands in Chile,” added Álvaro and Maria Valente, owners of Valente Eyewear & Trading. “We will focus on targeted distribution, highest levels of local service, and local consumer communication. Safilo is recognized worldwide for the industry leading design and quality of its eyewear, and high distribution standards. It is an honor for us to work with Safilo for the long term development of that business model in our country.”

The Chilean market is a further addition to Safilo’s Latin America Division, established in late 2013 in the context of its 2020 Strategic Plan. Latin America encompasses subsidiaries in Brazil and Mexico, a Miami-based regional office with a global Showroom, and partner markets across key Latin American countries, namely Argentina since last year, and now Chile. The region’s development has been spearheaded by strong Brand PR & communication supporting a commercial strategy of qualitative distribution, in store communication and merchandising, and open trade terms based on performance, that have resonated in building partnerships of trust with retail customers across Latin America.