SAKS FIFTH AVENUE TO BRING ‘FROZEN 2’ TO LIFE THIS HOLIDAY SEASON
Saks Fifth Avenue and Disney are teaming up once again to bring the holidays to life. The two iconic brands will come together to delight shoppers this holiday season with Frozen 2-inspired windows, exclusive products, and a one-of-a-kind in-store experience.
Saks will unveil its Frozen 2-inspired holiday windows on Monday, November 25th, following the movie’s U.S. theatrical debut on November 22nd. The event will take place in the middle of Fifth Avenue and will include a musical performance by Idina Menzel (voice of Elsa) of a song from the Frozen 2 original motion picture soundtrack, along with a song from her upcoming holiday album, “Christmas: A Season of Love.” The production will also include a 10-story-tall theatrical light show and entertainment from a local choir, dancers and characters from the film. The theatrical light show will run on a nightly basis throughout the holiday season.
Throughout Saks’s center six windows, scenes from Frozen 2 will be brought to life, with each display featuring a character from the film along with the elements of wind, fire, water, and earth, themes central to the film.
“The powerful imagery and themes from ‘Frozen 2’ lend themselves perfectly to Saks’s iconic, theatrical-like window displays and holiday light show,” said Ken Potrock, president of consumer products for Disney parks, experiences, and products. “This collaboration with Saks Fifth Avenue will once again bring the magic of the holiday season to life for fans and families, allowing them to feel as though they are a part of Anna and Elsa’s enchanted world like never before.”
“We’re delighted to partner with Disney to celebrate the magic of the holiday season,” added Emily Essner, senior vice president of marketing and digital at Saks. “At Saks, we’re constantly looking for ways to connect with our customers in a meaningful way and are confident that the spectacular ‘Frozen 2’ window displays, in-store experience and exclusive merchandise will do just that.”
Idina Menzel will also be featured on the cover of Saks Fifth Avenue’s 2019 Holiday Book which will debut later this month.
In addition to exclusive product offerings inspired by the film, Saks will host Disney’s Frozen 2 Enchanted Forest Experience. Marking a first for Saks, the immersive experience will offer visitors the chance to be transported to the spectacular world of Frozen 2 and experience Anna and Elsa’s journey as they traverse through the four elements, encountering beloved characters along the way. Located on the ninth floor of the New York flagship store, the activation will run from Tuesday, November 26th through Tuesday, December 24th. Tickets will be $5 (+ taxes and fees) each. Saks will donate $5 from the sale of each ticket to New York-Presbyterian Phyllis and David Komansky Children’s Hospital. Tickets can be purchased here.
Further, beginning today, Frozen 2 product is available at all U.S. and Canada Saks stores and on Saks.com. Created in collaboration with designers like Roberto Coin, Hanna Andersson, Kipling, Barefoot Dreams, Converse and S’well, shoppers can purchase products inspired by the beautiful imagery and elements from the upcoming film. Exclusive to Saks are Frozen 2 limited-edition Elsa and Anna dolls, available online and in stores today. Designed by Disney store artists, the dolls will awaken a new spirit of adventure in Disney fans and collectors alike.