by Stephen Garner

Sneaker and streetwear marketplace Stadium Goods has teamed up with Los Angeles-based experiential retailer Fred Segal.

Launching October 17th and running through January 2020, the collaboration will feature Stadium Goods taking over a section of Fred Segal’s flagship location on Sunset Boulevard in West Hollywood with a variety of immersive themed pop-ins. The pop-ins will offer customers access to exclusive collaborations and a rotating curated display of sneakers and streetwear apparel.

In a series of bespoke in-store installations, Stadium Goods will highlight prominent global brands such as Supreme, Off-White, Travis Scott’s Cactus Jack Collection, and more, showcasing Stadium Goods’ inventory and curatorial acumen. The three-month partnership will kick off with the Stadium Goods x Smalls Studio Tie Dye collaboration. The standalone pop-ins will feature different shopping experiences that will give customers the opportunity to purchase tailored and diverse curations from each brand.

“At Stadium Goods, we strive to provide the most exclusive streetwear products to customers around the world,” said John McPheters, co-founder and co-CEO of Stadium Goods. “As the go-to shopping destination for luxury items in Los Angeles, Fred Segal is an extraordinary partner that gives us a one-of-a-kind channel to engage with a new set of customers who appreciate and understand this culture.”

“Fred Segal has always been a place to think differently. When the opportunity came along to partner with the Stadium Goods team to ‘cloud down’ and bring an interpersonal experience to their digital empire, we jumped on it,” added Brian Nyilas, vice president men’s merchandising of Fred Segal. “In such an of-the-moment, oft hype-driven world, the Fred Segal x Stadium Goods collaboration slows things down and interconnects the artistic expression that is sometimes lost in the hysteria.” 

This will be Stadium Goods’ return to Southern California after an appearance at the inaugural ComplexCon in 2016. And, it comes on the heels of Stadium Goods’ four-week pop-in at Brown’s East in London, and its record-smashing sneaker auction with Sotheby’s which included an original Nike Moon Shoe sold for $437,500.