SAKS FIFTH AVENUE UNVEILS MORE DETAILS ON ITS HOLIDAY WINDOWS

Saks Fifth Avenue has revealed additional details of its holiday collaboration with Disney. The two brands will come together to delight shoppers this holiday season with Frozen 2-inspired windows, exclusive products, and a one-of-a-kind in-store experience.

Inspired by Disney’s Frozen 2, Saks’s center six windows of the flagship store will bring scenes from the film to life. The displays will depict Elsa and Anna’s extraordinary journey to discover truths about their past while encountering the four spirits of nature. Adored characters Olaf, Kristoff, and Sven will also appear throughout the vignettes as they champion the sisters along the way.

Saturated color, texture and cavernous landscapes inform the overall composition of the remaining windows that wrap the building. Theatrical lighting in bold hues illuminate the landscapes and create a surreal environment—a perfect backdrop for mannequins dressed in over-the-top designer fashion.

Also featured is Ferrero Rocher premium chocolate. The two corner windows of the store will display the brand’s signature pyramids made of fine hazelnut chocolates delicately wrapped in gold foil.

“The holiday season is an important moment for Saks and gives us an opportunity to stretch our imagination,” said Marc Metrick, president of Saks Fifth Avenue. “Each year we look for ways to entertain our customers and connect on an emotional level through meaningful experiences. Our collaboration with Disney is the perfect way to capture the joy of this time of year and we look forward to bringing this one-of-a-kind concept to all stores across the country and our digital platforms.”

Saks will debut its holiday windows on Monday, November 25 and continue its long-standing tradition of holding a spectacular holiday show in the middle of Fifth Avenue. The epic unveiling event will include a musical performance by Idina Menzel (voice of Elsa) of a song from the Frozen 2 Original Motion Picture Soundtrack, along with a song from her upcoming holiday album, “Christmas: A Season of Love.” The production will also include a 10-story-tall theatrical light show and entertainment from a 50-person choir, along with a flurry of Disney entertainers. The event will be live-streamed on Saks.com/Holiday and Disney.com.