by Stephen Garner

Saks Fifth Avenue is going big for Super Bowl LIII.

In celebration of the big game taking place in Atlanta on February 3, the luxury department store has created over 70 exclusive items from nearly 30 top brands including Off-White, Versace, Valentino, Balmain, Isaia, Canada Goose, and many more. The exclusive items were officially unveiled earlier this week in a campaign featuring Atlanta-based dance and rap duo Ayo & Teo, in partnership with Highsnobiety.

In addition to the extensive selection of ready-to-wear, sneakers and accessories designed exclusively for Saks in celebration of the big game, Saks Atlanta will have a window installation dedicated to the Super Bowl as well as in-store activations leading up to the big game, including an Isaia cocktail bar, Moncler juice bar and Etudes coffee bar on 1/31-2/2 from 2-8pm.

The exclusive product is available in multiple doors including New York, Boston, Beverly Hills, Houston, San Francisco, Chevy Chase, Bal Harbour, Chicago, New Orleans, Philadelphia, Toronto and Hawaii.

“Saks Men’s is the ultimate destination for Super Bowl fashion in 2019,” said Louis DiGiacomo, SVP, GMM of men’s at Saks Fifth Avenue. “We wanted to give our customers game-changing product they can’t find anywhere else, so we partnered with 26 brands to create over 70 limited-edition items available exclusively at Saks. No matter what your plans are for game day, Saks Men’s has something for you.”