SAKS KICKS OFF MENTAL HEALTH AWARENESS MONTH WITH CAMPAIGN

Saks is kicking off Mental Health Awareness Month today with the launch of a multifaceted campaign featuring a series of initiatives. These include a partnership with behavioral scientist and founder of Things Are Looking Up, Dr. Deepika Chopra—who is widely known as The Optimism Doctor—a fundraising component, and a local grant program to support nonprofit organizations working to provide direct access to mental health care in their communities.

“Mental illness continues to affect millions of people across the U.S. every year, illustrating the continued importance of mental health awareness programs and the ongoing need to improve access to care,” said Marc Metrick, CEO of Saks and Saks Fifth Avenue Foundation Board Member. “This Mental Health Awareness Month, we are proud to use our platform to inspire people everywhere to prioritize their mental wellbeing. With this campaign, we look forward to giving our customers the opportunity to help further the Saks Fifth Avenue Foundation’s mission to make mental health a priority in every community, especially those where support is most needed.”

Dr. Chopra will share tools and tactics for building positive mental health through custom content published across Saks-owned digital platforms throughout May. She will also be supporting the Saks Foundation by hosting both a virtual Saks Live event and an in-person event at Saks Fifth Avenue’s reimagined West Coast Flagship in Beverly Hills.

“Optimism is not just a mindset; it is a powerful tool for mental health,” said Dr. Deepika Chopra. “By embracing the role that optimism can play in supporting wellbeing, we can empower ourselves to navigate life’s challenges with resilience, curiosity, and compassion while cultivating a healthier, happier mind. I’m thrilled to partner with Saks to bring much-needed attention to combating mental health stigma and shine a light on the importance of increasing resources and accessibility – these are the two big challenges that greatly need our focus!”

In honor of Mental Health Awareness Month, Saks will donate 10% of the purchase price from sales on Saks.com to support its Foundation’s initiatives, up to $50,000, between April 30 and May 7. Customers can also shop the Saks Fifth Avenue branded merchandise collection, which donates at least 50% of the purchase price from each item to the Foundation year-round.