SAMUELSOHN INKS YEAR-LONG PARTNERSHIP WITH LA GALAXY
Montreal-based luxury performance clothing company Samuelsohn has inked a year-long partnership with the professional soccer team LA Galaxy to provide tailored clothing for the team’s players and management.
The new team uniform includes an extreme sharkskin suit and grey mohair suit. Two key performance-enhancing elements include an exclusive Loro Piana Mills premium wool with a natural stretch and Rain System waterproof technology. Both suits give a nod to the LA Galaxy players’ lifestyle: designed to outperform.
The partnership between Samuelsohn and the LA Galaxy will also include spring/summer 2017 print and digital campaigns, in-store promotions, social media activations, and special events. Galaxy players including Gyasi Zardes, AJ DeLaGarza, Sebastian Lletget, and others will appear in the brand’s spring 2017 campaign.
“We wanted to bring the brand to the next level and also the next generation, and I think that the LA Galaxy is a perfect match,” said Arnold Brant Silverstone, president and chief creative officer of Samuelsohn. “The Samuelsohn brand is all about passion and performance, and men that strive for excellence, so it’s only fitting that we partner with one of the league’s most-decorated soccer clubs.”
“The LA Galaxy are pleased to partner with Samuelsohn, an elite performance brand,” added Chris Klein, president of LA Galaxy. “We want our players to be sharp on and off the field. This partnership allows us to partner with a premier, custom suit company that is representative of our club’s ideals of excellence and passion.”
