SANDAL STAR HARI MARI EXPANDS DISTRIBUTION AND PRODUCT LINES

Hari Mari
by Brian Lipton

Premium sandal line Hari Mari is expanding its reach in the men’s footwear market.

The company, which was founded in 2012 by the husband-and-wife team of Jeremy and Lila Stewart, recently launched its latest leather men’s flip-flop, the Fields. It comes in six colorways and retails for $60.

As of this spring, the entire line is being sold at Nordstrom, while its Scouts collection (for both men and women) has been picked up by GAP’s top tier locations in the US, Japan, the UK, and Canada. Other men’s retailers carrying the Hari Mari line include Fred Segal, Ron Herman, Trunk Club, STAG, and Martin Patrick3.

Hari Mari Fields“Hari Mari appeals to a broad base of flip flop enthusiasts who’ve grown tired of uncomfortable break-in periods and bland iterations of black and brown sandals that have pervaded the market for years,” says Jeremy Stewart. “Hari classic looks, and unparalleled comfort, are the biggest selling-points and growth-drivers for our young brand, both are captured in our just-launched, all-leather Fields line.”

In addition, one percent of sales of all Hari Mari products are donated to Flops Fighting Cancer, an organization that supports children battling pediatric cancer.