Savile Row Turns To Modern Tech To Survive The Pandemic

Retail stores in general have suffered a huge financial hit as a result of the pandemic, but — as you might imagine — it’s even worse for London’s legendary Savile Row, where world-famous bespoke suits typically require several in-person measurements and fittings. But as a new piece in the New York Times reveals, many of the tailors who work out of the iconic street have been forced to adapt to stay alive. The article paints a grim picture of how travel restrictions have kneecapped the industry. “This grounding is a fiasco for Savile Row tailors,” it reads. “They typically spend nearly as much time flying around the world, fitting clients, as they do cutting and sewing. For many houses, 70 percent of revenue comes from these overseas trunk shows. With tailors stuck in their shops, and London tourism in free-fall, the most famous men’s clothing street in the world is gasping for life.” Read more at InsideHook.