SCHMOOZING: ALPHA INDUSTRIES AND LEE CELEBRATE ALPHA X LEE COLLABORATION AT NYC FLAGSHIP

Military heritage brand Alpha Industries and iconic denim and workwear brand Lee celebrated the launch of their Alpha X Lee collaboration last Wednesday at the Alpha Industries Flagship Store in New York City’s SoHo neighborhood. Guests enjoyed music, appetizers, and a sneak peek at the collection, which launched the next day. They were also invited to have their own jackets customized with embroidered details or collaboration-themed Alpha red grosgrain and Lee blue denim ribbons.

Photos courtesy of Alpha Industries and Lee, by @jpeg.zen.