by Stephen Garner

Scotch & Soda has launched a new online subscription service offering unlimited access to the brand’s menswear collection. Dubbed Scotch Select, this new service is the first apparel subscription rental service to be offered by a retail brand in the menswear market.

Scotch Select will provide customers unrestricted access to the complete assortment of the brand’s men’s product offering including denim, outerwear, knitwear, chinos, t-shirts, and wovens for a flat monthly fee, with the option to keep and purchase the subscriber’s most desired items at a discount. The new service, priced at $99 per month for a 3-garment plan, includes priority shipping, unlimited exchanges and returns, and complimentary laundering.

The Amsterdam-based fashion brand partnered with rental technology platform CaaStle to develop Scotch Select and will utilize their white-glove service to handle all advanced technology, reverse logistics, garment care and managed services for the program.

“I am proud to announce Scotch Select and be the first retail brand to-market to offer a Men’s rental subscription model,” said Ari Hoffman, CEO of Scotch & Soda in North America. “We strive to keep meeting our customer’s expectations and embrace the new frontiers of retail. This is also an opportunity to capture new customers by offering them to try the product before purchasing.”

“It is an exciting moment for us to partner with Scotch & Soda and tap into the men’s category,” added Christine Hunsicker, founder and CEO of CaaStle. “Our Clothing as a Service (CaaS) model allows Scotch & Soda to create a new direct-to-consumer channel that delivers a recurring and highly profitable revenue stream, which attracts both new customers and also increases engagement and share of wallet among existing ones.”