SCOTCH & SODA PARTNERS WITH NYC ARTIST EDWARD GRANGER

Last week during Art Basel Miami Amsterdam-based lifestyle fashion brand Scotch & Soda unveiled its newest project, a cooperation with Brooklyn-based artist Edward Granger.

The new collaboration consists of a “Free Spirit of Miami” mural by Granger on the façade of the Scotch & Soda Wynwood Miami store, located at 2310 NW 2nd Ave. (He and it are pictured above. Photo by Pamela Berkovic.) It will stay up for a full year.

In addition, Granger has created two limited-edition T-shirts featuring his signature abstract geometric artwork.  These “The Miami Spirit” tees celebrate the city’s dynamic colors and mood and are sold on Scotch-Soda.com and Scotch & Soda Florida stores at Wynwood Miami, Lincoln Road and Aventura Road. Available in both white and pink – 100 pieces were produced per color – the unisex cotton shirts retail for $68.

The brand celebrated the collaboration with a cocktail party at Gitano, located on the rooftop of the Casa Faena hotel, where Granger created colorful geometric plywood structures as a temporary art installation for the occasion. The party was co-hosted by Tuleste Factory, the New York-based art gallery representing Granger.

The artist’s work has been exhibited all over the world, from New Orleans, New York, Berlin, Brisbane, Sofia and Miami.