SEARS ADDS U.K.-BASED BRAND REGATTA GREAT OUTDOORS

Regatta Great Outdoors, Britain’s largest outdoor and leisure clothing brand, makes its official U.S. retail store debut exclusively at Sears with shops inside 11 Sears locations throughout the New England area.

Based in Manchester, England, Regatta Great Outdoors brings its unique approach to active, performance, outdoor, and leisure wear stateside for the first time. With offerings in the men’s and women’s categories, Regatta’s goal is to enable people to live happier and healthy lives through great times spent outdoors. The company was established in 1981 and quickly became one of Europe’s most popular outdoor clothing, footwear and equipment brands. Regatta’s values are similar to those of Sears: quality, value, a design-focus and passion for the customer.

“Our members’ tastes change quickly so we are always looking for partners who can help keep our assortment fresh,” said David Pastrana, president of Sears Apparel. “Regatta is a long-established apparel leader that knows its customer well and was selective about who they made their U.S. debut with. Sears is proud to be Regatta’s exclusive home and we welcome American shoppers to discover this great brand.”

“We chose Sears for our American debut because their customers align well to the type of enthusiasts who have fallen in love with the Regatta brand in Britain and across Europe,” added Keith Black, CEO of Regatta Great Outdoors. “With its seasonality, vast outdoor adventure and leisure options, New England is the perfect region to introduce the brand.”

The Regatta Great Outdoors collection is now featured in 1,800-square-foot shops inside the following Massachusetts Sears locations: Saugus, Burlington, Auburn, Peabody, Braintree, Natick and Hyannis, as well as Salem and Nashua, N.H., Warwick, R.I., and South Burlington, VT.