SHINOLA TO DEBUT TWO STORES IN NORTHERN CALIFORNIA

by Brian Lipton

SHINOLA_112Detroit-based design brand Shinola, best known for their handmade watches, bicycles and leather goods, will open their first two Northern California stores this winter, one in Palo Alto and one in San Francisco.

The 1,700-square-foot Downtown Palo Alto retail space at 261 Hamilton Avenue will open in December. Located in the landmark Birge Clark building, the store will stay true to the building’s historical 1927 design but will include traditional Shinola fixtures. It will also feature a community gathering space to encourage creative minds to meet for private or public events.

SHINOLA_113The 3,200-square foot San Francisco store will open in February. It will be located at 722 Montgomery Place inside the landmarked 19th-century Belli Building. It will offer the full lineup of Shinola’s goods along with a rotating pop-up shop from partner American designers.

“When Shinola was conceived in 2011, the hope was that people would be interested in the concept of creating world-class manufacturing jobs in a city like Detroit, known for its manufacturing legacy,” said COO Heath Carr. “In addition to Detroit, we collaborate with factories and makers from many cities. It’s with these collaborations that we create products that are long-lasting and made with passion and purpose. We are energized by the entrepreneurial spirit of the Bay Area and are excited to be part of the community.”

Shinola has numerous other stores, including major outposts in Detroit and New York City, and is sold within many department and specialty stores.