Shopify, TikTok Partner On Shoppable Video Ads

Shopify on Tuesday announced its new channel on TikTok and revealed that it will be collaborating with the social media platform to create new commerce features over the next few months. The new TikTok partnership will help Shopify’s over 1 million merchants tap into the platform’s international reach. The channel lets sellers connect their TikTok for Business account and feature in-feed shoppable video ads within Shopify. For now, the TikTok channel is available in the U.S., but sellers in other North American countries as well as Europe and Southeast Asia will be able to access the service in early 2021, per the company announcement. The two companies have also created a co-branded hashtag to showcase Black-owned businesses and will highlight products from more than 40 Shopify sellers. Shopify also created a directory of Black-owned businesses, according to the company announcement. Read more at Retail Dive.