Shoppers Have A New Attitude Toward Apps, And Retailers Are Taking Advantage

Customers are finally getting used to shopping on their phones. A big part of that is an uptick in the downloading and usage of retailers’ mobile apps. A new study by financial-services firm Synchrony found that customers are using double the number of retail apps on their phones than they did before. On average, they’re using four apps, up from two just last year. Why are they keeping the apps? Perhaps it’s because they’re finally happy with the experience. According to the study, 83% of customers said they are happy with the experience of mobile apps overall. Only 21% said they deleted a retailer’s app because of a poor experience — down from 35% saying the same last year. Read more at Business Insider.