by Stephen Garner

Showfields is set to open its second location in Miami, Florida in May 2020. After a year of success at its first location in New York City at 11 Bond Street, which saw 250,000+ visitors in 2019 spend an average of 33 minutes in the store (plus 100+ brands showcased in the 14,000 square foot space), the retailer is bringing its concept store to a new city.

Located at 530 Lincoln Road in South Beach, Showfields’ second location will feature a completely new slew of brands for consumers to discover and shop that further the store’s mission of being “the most interesting store in the world.” Brands that have already signed on to join the new location include Swedish watch brand Daniel Wellington and natural beauty brand Each & Every, among 40-50 others that will be featured in the store, with brand and activation spaces ranging from 60-400 square feet.

The store’s two-floor, 14,300 square feet Miami location will also feature experiential elements to keep consumers engaged such as an indoor/outdoor food and beverage concept and speakeasy bar, a theater for live performances, piercing stations, tattoo parlors, and plenty of space for art installations, panels, and activations. The beautifully restored historic building features a glass stairwell, glass skylight and a storefront facade to draw in consumers.

“We believe that Miami sits on the intersection of art and retail,” said Amir Zwickel, co-founder and chief real estate officer. “We are excited by the crossover of both our existing NYC customers and an international audience that may not have the exposure to the brands that we currently showcase. Miami is a city on the rise and ranked as one of the largest growing cities in the U.S. ripe with art, culture and more. We are thrilled to be part of this incredible ecosystem.”

Zwickel added: “Over a year after opening our first location, we have had the privilege of learning many things. One of those things is the importance of becoming a home for the local community of entrepreneurs and artists and not only being a destination for shopping and discovery. We will open our doors in May, the end of peak tourism season, as one of the things we pride ourselves on is our ability to create engaging experiences no matter the season. The future of retail in Miami is not just about holiday and Art Basel, but about creating a vibrant space that lends itself to the amazing city that is Miami and the incredible things that are being built there.”