Silicon Valley Fashion Week Is No Joke

At any given moment, it seems there’s a fashion week happening somewhere in the world, be it Sydney, Istanbul, Dubai, Seoul, Moscow, Toronto, Copenhagen or Lagos (to name a few). But the latest entrant to the list may be the most surprising: Silicon Valley. Or, as the organizers style it: Silicon Valley Fashion Week?! The punctuation marks as part of the title are a self-aware nod to the incongruity of marrying the location, known for its allegiance to hoodies, Tevas and T-shirts, to a fashion event. But that does not mean they are any less serious about its potential. The three-day annual event, which finished its second turn over the weekend in San Francisco, bills itself as “part fashion show, part variety show, part trade show” and is open to the public, unlike the usual fashion industry events. This year, approximately 30 brands were featured, and tickets, at $20, sold out, with about 500 people attending each day. Read more at The New York Times.