SIMONS TO OPEN TWO NEW URBAN TORONTO STORES IN 2025

Canadian department store Simons will open two new urban stores in Toronto, Ontario, Canada, at Yorkdale Shopping Centre and CF Toronto Eaton Centre (shown above), marking the retailer’s 18th and 19th establishments. This expansion reaffirms the Quebec-based brand’s confidence in the Canadian market and reinforces its nationwide presence as a premier fashion retailer.

The new stores are set to open in fall/winter 2025, representing a substantial investment of more than $75 million and generating approximately 400 new employment opportunities. The two urban stores will complement the retailer’s location at Square One Shopping Centre in Mississauga, Ontario, and increase the brand’s overall current annual sales of more than $650 million by 15 percent as it expands its presence in the Greater Toronto Area.

“We believe in the vitality and competitiveness of the Canadian retail landscape and are excited about the future here and about growing here,” says Bernard Leblanc, President and CEO of Simons. “We are committed to listening to our customers from coast-to-coast and continuing to expand our unified physical and digital footprint, across the country, to meet their needs,” adds Leblanc. “Despite current economic challenges in the retail landscape our sales growth in Mississauga has steadily increased since opening and is up by more than three per cent over the last fiscal year. This demonstrates our understanding of our GTA clients’ preferences and signaled to us that now is the time to offer Torontonians the distinctive art, design, and fashion experience that only Simons can deliver.”

More than $300 million invested in the Canadian retail landscape since 2019

Within the past five years, Simons has dedicated significant resources to enhancing its digital infrastructure and online shopping experience and to establishing a unique automated fulfillment center in North America. This investment journey includes the recent inauguration of stores in Pointe-Claire, near Montreal, QC, and Halifax, N.S., for a total investment of more than $300 million, including today’s announcement.

Yorkdale Shopping Centre

The first of the new Simons stores will be in Yorkdale Shopping Centre, one of Toronto’s most popular upscale retail spaces. The store will span two floors and offer customers over 118,000 square feet of shopping experience, leveraging local brands and artists that will be revealed closer to the opening in addition to labels exclusive to Simons for men and women, including Contemporaine, Twik, and Djab. In keeping with Simons’ distinctive approach, the new outlet will feature architecture by Lemay-Michaud Architecture, and the interior design, by Toronto-based Gensler Design, will be inspired by natural elements, with the sun serving as a beacon of light.

“Simons’ arrival at Yorkdale aligns with our strategy to bring the best fashion and luxury offerings to Canada’s leading shopping destination. Distinctly Canadian, Simons brings a combination of some of the world’s leading brands along with its own popular label and approach to sustainability that will resonate with our diverse shoppers. Its inspired and accessible fashion is a welcome addition to The Centre of Style,” said Bradley Jones, SVP and Head of Retail Leasing & Operations, Oxford Properties Group.

CF Toronto Eaton Centre

Located in the heart of downtown Toronto, the street-level storefront at the iconic CF Toronto Eaton Centre will span over 110,000 square feet on three levels. The store will offer a complete range of styles and fashions for men and women, including labels by emerging Canadian designers, and feature a modern selection of home furnishings and the exclusive Simons labels mentioned above – spanning street style to office, contemporary, and designer looks. The art adorning the store will be a selection of works by local artists, to be revealed closer to the store opening. At the same time, the space will boast a unique architectural design created in collaboration with Lemay Michaud Architecture and Gensler Design.

“We’re thrilled to continue our long-standing partnership with La Maison Simons and welcome this beloved Canadian retailer to downtown Toronto at CF Toronto Eaton Centre,” commented Sal Iacono, President & CEO, Cadillac Fairview. “This highly anticipated store will inspire and delight millions of shoppers and tourists that visit our flagship shopping center each year, while bringing a new vibrancy to the iconic intersection of Yonge and Dundas.”

An unparalleled and Canadian shopping experience

Both new urban Toronto stores will offer customers the same personalized service and curated specialty shopping experiences they have come to expect from Simons – including Canadian-designed exclusive collections for men, women, and home. Each collection is presented and organized in separate, boutique-style zones, in addition to a range of well-known brands and designer pieces that complement Canadian labels and art to inspire an exceptional shopping experience.

Exclusive eco-friendly brands

For more than two decades, Simons has worked to redefine responsible fashion standards by designing lower-environmental impact clothing pieces featuring recycled and reduced-impact materials. Through its Vision program, which sets sustainability standards for its exclusive brands, Simons aims to inspire its customers to make purchases that reflect their personal values. By the end of 2024, the company expects 90 percent of its exclusive collections to comply with at least one of the sustainability criteria established by Vision, with the ambitious goal of reaching 100 percent in the next few years.

Simons was founded in 1840 by John Simons in Quebec City as a dry goods store. The family-owned company has 17 stores across Canada, with ten in Quebec, including the company’s head office, three in Alberta, one in British Columbia, one in Nova Scotia, and soon four in Ontario.