by Stephen Garner

In order to amplify the importance of combating the spread of COVID-19, smart home company simplehuman is stepping into the apparel space, as it unveils its first-ever collection.

The new collection and campaign, dubbed “Make Space,” is complete with limited-edition t-shirts ($40) and tote bags ($60) that nod to the notion of practicing safe social distancing. All profits from the collection’s first month sales will be donated to the All Clear Foundation, an organization dedicated to helping improve the life expectancy of first responders and their families who face daunting challenges in their efforts to keep communities safe and healthy.

“Our products are made with the idea of improving your daily routine by designing efficient products in the most simplistic forms,” said Frank Yang, CEO and founder of simplehuman. “Our new apparel collection, combines our practical design ethos with a simple messaging goal, reminding people of the importance of maintaining safe social distancing practices while supporting frontline workers around the country.”

To bring the initiative to life, simplehuman engaged student Academy Award-winning filmmaker, Hung Shih-ting to direct a campaign film aptly titled, “make space” available on simplehuman’s website. The film depicts a diverse group of dancers on a rooftop in Los Angeles and on the island of Penghu, Taiwan, making the most of the forced distance they must keep to hasten the end to this pandemic.

Simplehuman has been steadfast in showcasing their support surrounding the fight against today’s global pandemic. During the onset of the virus in March, simplehuman launched a giveback campaign anchored by some of today’s biggest celebrities to help support life-saving organizations across the United States. Through this initiative, simplehuman donated thousands of hands-free soap pumps, along with soap and sanitizers, further reinforcing the brand’s position as an authority and a leader in driving change as consumers continue adapting to today’s new normal.