SINGERS ADAM LAMBERT AND AUSTIN MAHONE ARE AMONG MACY’S NEWEST AMERICAN ICONS

Macy’s “American Icons” campaign, the fourth annual celebration of the people, places and things that make America great, will launch next week. The campaign features celebrated designers and musical talent, a digital music festival on YouTube highlighting emerging artists, a continued partnership with Got Your 6 to support America’s veterans, and experiential in-store events for customers.

“This year, American Icons is all about the celebration of music and we’re offering a medley of different experiences for customers to get involved,” said Martine Reardon, Macy’s chief marketing officer.

Among the talent being used on the men’s side are Grammy-nominated singer Adam Lambert, who has been chosen the newest face of Macy’s I.N.C. International Concepts, and singer-songwriter Austin Mahone, who will rock festival gear by American Rag, Levi’s and more.

Macy’s has also partnered with award-winning musicians Lady Gaga and Elton John to create Love Bravery, a high-spirited limited-edition line of clothing and accessories that inspire compassion and combat prejudice; 25 percent of the purchase price of Love Bravery products are set to benefit the Born This Way Foundation and the Elton John AIDS Foundation.

Macy’s is hosting a digital music festival on YouTube to celebrate American Icons on Thursday, June 2 at 8 p.m via Macy’s official YouTube channel to watch Macy’s Summer Vibes. Created and produced by Macy’s and Portal A, the 60-minute music experience will be headlined by YouTube sensation and TV personality, Todrick Hall. He will be joined by pop rock singer-songwriter, AJ Rafael; family musical group, the Gardiner Sisters; and teen singer-songwriter, Macy Kate. All the artists will be sporting apparel from Macy’s.

For every view of the festival through June 19, Macy’s will donate $1, up to $100,000, to Got Your 6, the national veteran nonprofit campaign that empowers veterans to become leaders, team builders and problem solvers in their local communities. Customers can follow the experience through #SummerVibes and learn more by visiting macys.com/summervibes starting May 10.

Along with participating in the Macy’s Summer Vibes festival in June, customers can get involved and join the movement during Got Your 6 Weekend, to be held from Friday, May 13 to Sunday, May 15. During this weekend, customers can give $3 at the register at any store or on macys.com and receive a special 25 percent savings pass to get discounts all day on select purchases. One hundred percent of the $3 purchase price will be donated to Got Your 6.