Macy’s “American Icons” campaign, the fourth annual celebration of the people, places and things that make America great, will launch next week. The campaign features celebrated designers and musical talent, a digital music festival on YouTube highlighting emerging artists, a continued partnership with Got Your 6 to support America’s veterans, and experiential in-store events for customers.
“This year, American Icons is all about the celebration of music and we’re offering a medley of different experiences for customers to get involved,” said Martine Reardon, Macy’s chief marketing officer.
Among the talent being used on the men’s side are Grammy-nominated singer Adam Lambert, who has been chosen the newest face of Macy’s I.N.C. International Concepts, and singer-songwriter Austin Mahone, who will rock festival gear by American Rag, Levi’s and more.
Macy’s has also partnered with award-winning musicians Lady Gaga and Elton John to create Love Bravery, a high-spirited limited-edition line of clothing and accessories that inspire compassion and combat prejudice; 25 percent of the purchase price of Love Bravery products are set to benefit the Born This Way Foundation and the Elton John AIDS Foundation.
Macy’s is hosting a digital music festival on YouTube to celebrate American Icons on Thursday, June 2 at 8 p.m via Macy’s official YouTube channel to watch Macy’s Summer Vibes. Created and produced by Macy’s and Portal A, the 60-minute music experience will be headlined by YouTube sensation and TV personality, Todrick Hall. He will be joined by pop rock singer-songwriter, AJ Rafael; family musical group, the Gardiner Sisters; and teen singer-songwriter, Macy Kate. All the artists will be sporting apparel from Macy’s.
For every view of the festival through June 19, Macy’s will donate $1, up to $100,000, to Got Your 6, the national veteran nonprofit campaign that empowers veterans to become leaders, team builders and problem solvers in their local communities. Customers can follow the experience through #SummerVibes and learn more by visiting macys.com/summervibes starting May 10.
Along with participating in the Macy’s Summer Vibes festival in June, customers can get involved and join the movement during Got Your 6 Weekend, to be held from Friday, May 13 to Sunday, May 15. During this weekend, customers can give $3 at the register at any store or on macys.com and receive a special 25 percent savings pass to get discounts all day on select purchases. One hundred percent of the $3 purchase price will be donated to Got Your 6.