by Stephen Garner

Slowear continues its plans to expand and strengthen its presence in the United States with the opening of a new location in the Williamsburg neighborhood of Brooklyn, New York.

Slowear launched its expansion plan in the U.S. with the opening of its first store in Chicago this October. Now, the company is shifting its focus back to the East Coast with the opening of its second store in New York.

Located at 85 North 3rd Street between Berry Street and Wythe Avenue, the open floor plan showcases a variety of product from the retail group’s brands – Incotex, Zanone, Glanshirt, and Montedoro. The store also features a sitting area around a curated selection of books, men’s skincare, and other lifestyle products.

The expansion in New York will continue with the opening of a storefront in West Village in early 2021. By 2023, the Italian retailer will expand to the West Coast, with openings planned for Los Angeles and San Francisco.

In Europe, the German market will also be a top priority with the recent opening of the Hamburg store and additional openings planned over the next three years in Dusseldorf and Berlin.

“Our retail expansion plan continues to be a focus for us, despite these difficult and uncertain times, and we are proud to be opening a second location in New York, a city that has welcomed us since we opened Prince Street in 2015,” said Roberto Compagno, CEO of Slowear. “We will continue to focus on an integrated development of our digital platform,, with physical stores in an omnichannel perspective.”