SMILEY X EASTPAK COLLABORATION HITS ZUMIEZ, NORDSTROM

Smiley continues its 50th birthday celebration with yet another collaboration, this time with a tough-as-nails 70-year-old, backpack and accessories brand Eastpak. The joint effort includes three striking prints and no fewer than 10 classic packs, trolleys, and accessories.

The first group incorporates Eastpak’s iconic backpack — unchanged in shape since 1976 — in three Smiley prints, each featuring an iron-on patch against a navy blue main fabric. The “Out Of Office” pack features the same three motifs, with an extra layer of interior organization. Smaller packs, fannie/cross-body packs, three sizes of trolleys round out the luggage collection. Smaller pencil cases, zip-up accessories organizers, and novelty pouches round out the collection.

The collection, which retails for around $70 for backpacks, up to $165 for luggage, is currently sold at Zumiez and Nordstrom.