SMR Days, A Menswear Brand For High-Earning Beach Bums, Is Coming To A City Near You

When Adam Shapiro, Dan May, and Gautam Rajani first conceived of SMR Days, their idea was to provide men with the ideal capsule wardrobe for warm-weather getaways. The brand’s moniker—an acronym of the three friends and menswear industry vets’ last names and an abbreviation for summer—is itself an ode to all things sun-baked and breezy. That was back in 2019, when jet-setting was very much on the itinerary. But when it came time to launch, the pandemic put such holidays on hold. SMR Days still soldiered on and, this summer, it’s ready to make a proper splash. Read more at Robb Report.