Snapchat Wants To Use Image Recognition To Send Ads

One of Snapchat’s best loved features is its photo filters, which use GPS data and augmented reality to add interactive “lenses” to your photos and videos. Now, the messaging startup wants to make that offering more powerful—and lucrative. A patent application published on July 14, titled “Object Recognition Based Photo Filters,” describes lenses and filters that would be based on the picture you’re taking. For example, if you’re snapping a photo of the Empire State Building, you’d be given the option of a King Kong filter in which the ape climbs the building. The application also outlines how Snapchat could push you a free coffee offer after you post a photo of a hot cup of java. Read more at Quartz.