SNIPES NAMES JIM BOJKO PRESIDENT OF U.S. BUSINESS

Sneaker and streetwear retailer Snipes has named Jim Bojko as president of Snipes USA.

In this role, Bojko is responsible for leading the U.S. operations of the international sneaker and streetwear retailer as it continues to expand the brand across the United States. He will be responsible for all retail and back-office operations, including merchandising, marketing, and finance for the brand’s 100 stores across the Northeastern and Midwestern regions. Additionally, he and his team are updating the brand’s omnichannel and eCommerce presence while developing a plan for diversity and inclusion for community outreach initiatives. Bojko will report to Sven Voth, CEO of Snipes, who will continue his active support of the U.S. business.

“Our commitment to keeping young consumers up to date with the latest streetwear and sneaker releases is truly our passion,” said Bojko. “Each day our team brings excitement, energy, and enthusiasm, and I’m eager to continue to make a positive impact on the communities we serve while allowing the premium brands we carry to tell their stories in neighborhood hubs.”

Previously, Bojko served as chief transformation officer for Snipes USA, where he designed and executed Snipes’ U.S. market entry, which led to the KicksUSA and Mr. Alan’s acquisitions and their transformation into Snipes. Also, he recently helped launch the U.S. business’ first-ever Snipes 2.0 store concept, a one-of-a-kind shopping, and entirely paperless, experience in Brooklyn, N.Y in conjunction with Snipes’ chief creative officer DJ Khaled.