‘SNL’ STAR BOWEN YANG STARS IN NEW BONOBOS CAMPAIGN
SNL star Bowen Yang costars in Bonobos’ new summer campaign.
Called the “Extra Summer Campaign,” Yang is seen alongside Matt Rogers, who co-hosts a podcast called Las Culturistas with the SNL star, in a super fun campaign all about being “extra.”
The menswear brand’s new summer campaign is about make-up for lost time. Summer of 2020 wasn’t the greatest, and with optimism (and vaccines) returning for the season, the brand believed it was time for a do-over – a chance to be extra, for everybody.
In typical Bonobos fashion, the clothing is bright, energetic, and there are plenty of options for anybody looking to remedy a year of drab sweatpants, most of which are packed with extra functionality like moisture-wicking, easy-care, quick-dry, and of course, stretch material.
