by John Russel Jones

We hear there’s a big sporting event coming up next weekend that just happens to be bookending a live Rihanna concert, as well as the most amazing commercials of the year. Make sure you’re not making a beer run when this thirty-second spot runs: None other than the iconic Snoop Dogg will share a day in his life for the footwear brand Skechers.

The 30-second Skechers x Snoop Dogg commercial will air in the United States and Canada during the fourth quarter of Superbowl LVII on Sunday, February 12th. The spot follows Snoop as he rides high, chills, clips, coaches, and heads to the Oval Office (Hey, it could happen.), all while wearing Skechers Hands Free Slip-ins during an action-packed day unique to the West Coast rapper. The idea behind the “All Walks of Life” commercial was conceptualized by the big Dogg himself.

The Skechers x Snoop Dogg commercial, which features Snoop’s megahit “Who am I? (What’s my name?),” tracks Snoop through a whirlwind day as he demonstrates how Skechers fits every part of his outlandish life. Along for the ride in cameos are fellow Skechers ambassadors Howie Long, Tony Romo, and Snoop’s close friend Martha Stewart.

With few exceptions, Skechers has been a perennial advertiser during the Big Game, first appearing in a spot starring Joe Montana in 2010. One of the brand’s most talked-about spots from 2012 featured Mark Cuban watching a French bulldog named Mr. Quiggly racing in Skechers GOrun footwear. Last year, the brand featured Willie Nelson in its 10th campaign centered on the Superbowl.

“I’m a man of the people. I’m excited to partner with Skechers, who always brings something for everyone—just like me,” says Snoop. “In this commercial, I got together with some of my friends, who also all have very active lifestyles and want to be stylish and comfortable at the same time, which we can do with Skechers. They’re shoes for all walks of life.”