SOCIETY FOR INTERNATIONAL MENSWEAR TO SHOWCASE A SELECT GROUP OF US MENSWEAR BRANDS AT JULY LAUNCH EVENT
Originally positioned as a trade fair for brands outside of the United States looking to expand their retail distribution in North America, SOCIETY for International Menswear will now include a select group of domestic brands in the launch event.
Lizette Chin, VP/Group Publisher at Wainscot Media states, “With the return of a focused New York City market week, we are finding that there is heightened interest from menswear companies based in the United States that are looking for a new and fresh option to the current NYC trade show landscape. Additionally, with the devasting war in Ukraine and the negative impact it has had on many apparel companies, we felt it was important to pivot and open our exhibitor base to an event for both domestic and international brands. We are creating a community for menswear that has been missing for quite some time here in NYC and we are excited that SOCIETY will present a more comprehensive overview for our retail audience.”
The highly edited showcase — now for select domestic and international contemporary and sartorial brands — will include sportswear, tailored clothing, footwear, and accessories. The event debuts on Sunday, July 17th, and Monday, July 18th at the Metropolitan Pavilion, 125 West 18th Street, New York.
For more information about SOCIETY for International Menswear, please contact Coleman McCartan, Vice President of International Business Development, at Coleman.Mccartan@wainscotmedia.com or (646) 258-3367. Stay tuned to societynyshow.com for future updates.