Atlanta-based clothier and modern haberdashery Southern Proper has brought on Kathryn Serra Valentine as its new chief operating officer. The addition comes just a few months after Southern Proper’s spring 2016 introduction of a full ladies’ collection to their line of classic, Southern designs.
Valentine will provide operations guidance and business insights as Southern Proper continues its transformation from men’s accessory-maker to lifestyle brand. She comes to Southern Proper’s leadership by way of McKinsey & Company, a global consulting firm. Prior to her work with McKinsey, Valentine developed Lilly Pulitzer’s customer and distribution strategies. Valentine was a Jefferson Scholar at the University of Virginia and received her MBA from the Kellogg School of Management.
“Kathryn’s business acumen along with her passion for the clothing industry will be infectious in our brand,” said Emmie Howard, founder of Southern Proper. “We plan to continue to introduce unique items and customer experiences that fuel our position as a leading lifestyle label. Kathryn’s strategic insight and fresh approach to our business will only amplify our position. We are pleased as punch to welcome her to our team.”
“I am thrilled to be joining the Southern Proper team,” added Valentine. “I have been following the company since 2010, and have been impressed by their knowledge of their customer, high-quality products and distinctive brand. Given current market dynamics, this company is well-positioned for growth.”