SOUTHERN TIDE AND REYN SPOONER TEAM ON NEW COLLECTION

Southern Tide has teamed up with Reyn Spooner on a new collaborative collection.

The Southern Tide x Reyn Spooner collection, which includes sport shirts, polos, tees, swimwear, and youth styles, is now available at Southern Tide Signature Stores, wholesale partners, and on SouthernTide.com.

“The first time I met Reyn McCullough over 30 years ago, I was taken with his warm inviting manner and inspired by his products and story,” said Christopher Heyn, CEO of Southern Tide. “Today CEO Lynne Koplin and creative director Doug Burkman have taken the brand’s legacy and continue to evolve the Aloha shirt and the brand’s offerings. Southern Tide’s roots may be southern, but we will go anywhere, like the Hawaiian coast, to experience new adventures and meet new people. The South is a state of mind not a destination.”

“We are thrilled to be partnering with Southern Tide,” added Lynne Koplin, CEO of Reyn Spooner. “Southern Tide has a youthful vibe and adventurous spirit. I am excited to combine our iconic prints with their performance technology to embrace a new generation of customers from coast-to-coast.”