by Stephen Garner

Southern Tide has opened its first company-owned store in Jacksonville, Florida at St. Johns Town Center.

Located along River City Drive between Dillard’s and Nordstrom, the 2,000 square-foot location features clothing and accessories for men, women, and youth, including classic sportswear, headwear, swim, and more.

“We are thrilled that Southern Tide has chosen St. Johns Town Center as its official home in Jacksonville,” said Valerie Beaubrun, general manager. “We pride ourselves on offering a dynamic variety of tenants for our loyal shoppers and we are confident that Southern Tide’s storefront will seamlessly complement the center.”

“Southern Tide is excited to open its first Jacksonville store this fall. We’re ready to expand and target even more of North Florida, as well as join the Jacksonville community,” added Christopher Heyn, CEO of Southern Tide. “Florida is a great market for our target consumer, and we are very much looking forward to our partnership with St. Johns Town Center.”