Sperry teams up with rowing blazers on shoe capsule

by Stephen Garner

Sperry Cloud, the premium footwear collection from Sperry, has tapped Rowing Blazers for the 84-year-old brand’s latest collaboration. The capsule of six styles was designed in collaboration with Rowing Blazers founder and former U.S. team rower Jack Carlson and drops on July 25.

Carlson updates classic Sperry styles – the CVO canvas sneaker and the iconic boat shoe with Rowing Blazers’ offbeat style elements and introduces the OG Cup sneaker based on a vintage sailing shoe from the 1990s. A clean pair of white CVO canvas sneakers feature mismatched “Port” and “Starboard” accents in orange-red and green. A navy CVO is detailed with yellow- and-navy rugby stripe foxing. A third CVO is made with Rowing Blazers’ Gordon Modern tartan plaid. Sperry’s A/O Authentic Original boat shoe is done in navy canvas with Rowing Blazers’ trademark croquet stripe on classic Sperry razor siped rubber outsole and on matching eyelets. A Seamate boat shoe is made using Rowing Blazers’ signature croquet stripe blazer fabric.

“I’ve been wearing Sperrys since I was a kid,” said Carlson. “When I was in high school and college, all of the rowers used to wear Top-Siders down to the boathouse. It’s a classic, nautical, American brand with a lot of tradition and a great history. It’s also a little quirky; it’s youthful, fun, and inclusive. Nothing could be more on-brand for Rowing Blazers, which also prides itself on being both authentic and irreverent. It’s an honor to join the ranks of designers including Scott Sternberg’s Band of Outsiders, Jack Spade, and Noah who have collaborated with the brand.”

“Collaborations work best when the participating brands share synergies, and Sperry and Rowing Blazers are both rooted in prep style,” added Adam Meek, senior VP of product at Sperry. “We love how Rowing Blazers have added their unique spin to Sperry’s iconic boat shoes and sneakers, presenting a fresh way to style Sperry’s classics.”

Sperry x Rowing Blazers drops Thursday, July 25th, at the Rowing Blazers clubhouse in New York; at Sperry.com and Rowing Blazers online; and in select retailers in the U.S. and Japan. Prices range from $90-$140.