Montblanc is reintroducing itself to the world with the help of three exceptional individuals who are redefining what success means today – writer and director Spike Lee, actor Taron Egerton and singer, actor, and writer Chen Kun.
The brand’s new global brand campaign – “What Moves You, Makes You” – captures the inspiring journeys of Lee with a legacy that has impacted culture in undeniable ways, Egerton with an incredible journey ahead of him, and Kun who constantly finds new ways to give back to his community while pursuing his love for creativity.
“With this new campaign, we are engaging with a new global generation of leaders and professionals, inspiring them to achieve their full potential as they journey through a life led by passion,” said Vincent Montalescot, EVP of marketing at Montblanc. “It expresses a new aspiration to live a life where the professional and personal don’t compete with each other but enrich one another. While at different stages in their careers, the three creative catalysts we are spotlighting are living proof that following what moves you, ultimately leads you to a place of fulfillment and success.”
As part of this campaign, Montblanc is introducing ‘Mark Makers’, the passionate doers who pursue what they love and follow intuition over directions. Driven by a higher purpose and a love of what they do, they embody the values of those who are changing the face of what success really means, with their willingness to make things happen paired with the inspirational mindset that makes them stand out.
With What Moves You, Makes You, Montblanc aims to establish itself as the ‘Maison of Luxury Business Lifestyle’. “As a Maison founded by pioneers who set out to create innovative products for those seeking to make their mark in the world, this campaign is in fact an evolved expression of our DNA. The way people work has changed, and priorities and values have shifted, therefore we felt it was time to redefine the codes of success to reflect the changes our customers are experiencing,” added Nicolas Baretzki, Montblanc CEO. “Being a ‘mark maker’ is a different way of thinking. It is no longer about status or reaching the top but it’s about the meaningful, purposeful, and enriching journey we take to get there, and the people we impact on our way.”
Created by award-winning agency Wieden + Kennedy Amsterdam, the campaign rolls out globally from the end of August 2020.