SPONSORED CONTENT: THURSDAYS WITH PROJECT | YOUR FW25/26 CHECKLIST, EXCLUSIVELY FOR PROJECT LAS VEGAS

by John Russel Jones


PROJECT Las Vegas is less than two weeks away, returning to the Las Vegas Convention Center February 10-12, 2025, with the top contemporary men’s fashion brands, retail buyers, and industry experiences.

To help plan your buy and streamline your shopping experience, the exclusive FW25/26 Men’s Contemporary & Young Men’s Buyer’s Guide goes in-depth to uncover this season’s key design aesthetics and trends as presented in the Men’s Trends Digital Discovery Session.

Key Trends include:

Sport Luxe
Sporty and sophisticated collide, bringing fresh energy to classic menswear design and styling.

Featured Brands: Blend, Fox Racing, G-Star Raw, Goorin Bros., Pro Standard, RTA, The Hideout Clothing, Umbro

Camp Cozy
A retreat from the everyday, these bold colors, updated patterns, plush fabrics, and cozy layers mix fun and functional.

Featured Brands: Anom, BILLYBELT, Dickies, Fox Racing, Goorin Bros., HeyDude, LRG Clothing, Market Studios, Rothco, RTA, Umbro

Boardcore
Blending comfort and impact, the oversized fits, softened fabrications, and daring design details provide a fresh take on the office uniform.

Featured Brands: Asparagus, Bedi Studios, Report Collection

Explore these key concepts, trends, brands, and more at PROJECT Las Vegas.

Register to Shop »

View the Full Brand List »

PLUS enhance your assortment with the FW25/26 Footwear Buyer’s Guide.

COMING NEXT WEEK: The Ultimate Guide to PROJECT Las Vegas