STARTER AND NATIONAL HOCKEY LEAGUE DROP LIMITED-EDITION BLACK ICE COLLECTION
Authentic sports apparel company Starter is collaborating with the National Hockey League (NHL) on the limited-edition release of “The Black Ice Collection.” To celebrate the launch, the two brands held a release party on Wednesday, Nov. 29th at the League’s flagship store, NHL Shop NYC at Manhattan West Plaza in New York City. The event featured special appearances by ESPN’s New York Radio broadcaster Don La Greca, and former NHL All-Star and current ESPN analyst P.K. Subban. Featuring sounds by DJ Ria, the release party was the ultimate pre-game prep for the New York Rangers-Detroit Red Wings game that evening.
The Black Ice Collection fuses the unmistakable style of Starter and the passion of hockey into an unforgettable collaboration. “Fans are going to love this drop,” said Carl Banks, President of G-III sports apparel group.
The collection pays tribute to and draws inspiration from the passion and energy of youth hockey played in the streets. The love for the game often begins with youth games played in parks, streets, or on frozen lakes. This sense of inclusivity and community is at the heart of the curation of this collection, and is the reason Starter chose to make all teams and styles rooted from “Black Ice.”
“Starter is an iconic brand that evokes feelings of nostalgia for longtime hockey fans,” said NHL Senior Vice President, Consumer Products Licensing James Haskins. “We are thrilled to work with Starter to deliver a collection that successfully mixes the past with modern designs, fabrics and styles – all elements that ensure the Black Ice Collection becomes a new hockey wardrobe essential for fans.”
The rare and limited collection release features style staples like outerwear, fleece, tees and headwear from casual to streetwear and some of Starter’s most iconic pieces including ’90s silhouettes like the Iconic Bronx Bubble and Breakaway, crafted from high-quality classic Starter materials to ensure authenticity and durability to stand the test of time. Retails range from $38-$180.
The Black Ice Collection is now available at NHL Shop NYC at Manhattan West, NHLShop.com, NHLShop.ca, Fanatics’, Madison Square Garden, Starter.com, and select team stores.
Party photos by Stephen Ciuccoli.
