STEVEN LAND OPENS FIRST SHOP-IN-SHOP AT VIRGINIA SPECIALTY STORE PHILIP MICHAEL

Men’s fashion brand Steven Land has opened a new 700 square-foot shop-in-shop in a newly opened location of independent specialty store Philip Michael Fashion For Men in Newport News, Virginia.

The new store, which opened October 3, is home to the country’s first Steven Land shop-in-shop, and features the brand’s full range of products.

“The Steven Land store-in-store concept will help retailers do more business with the brand with this dedicated shop,” says Mark Hikind, VP of Sales for Steven Land. “We predict that we will have our biggest growth to-date for the brand in 2017, especially with the rollout of this new concept.”

Hikind also mentions that the brand has come up with three specific sizes of shop-in-shops for interested retailers to choose from: 400, 700, or 1,000 square-feet. Each shop will be completely customizable for the retailer, making it easier for the merchant to change product and displays as needed.

“For 2017, we plan to rollout two to three more store-in-store concepts with a few select retailers who believe in the Steven Land brand,” continues Hikind. “We will continue to launch more shops in 2018, picking from over 700 retailers we are currently doing business with but only partnering with one major store per city.”