STITCH FIX ADDS 100+ PREMIUM BRANDS IN FASHION PUSH

Online personal styling service Stitch Fix has added more than 100 new premium brands to its product offering. Now, clients can get access to even more brands, with price points ranging from $100-$600.

In men’s, Stitch Fix will carry brands such as John Varvatos, Steven Alan, Theory and Todd Snyder. Women’s brands will include Alice & Olivia, Helmut Lang, Kate Spade, Rebecca Minkoff and Theory. Stitch Fix will also offer premium denim brands, like AG, Citizens of Humanity, JBrand, Joe’s Jeans and Paige for men and women.

“We’re excited to deliver a new mix of premium brands in our Fixes,” said CEO Katrina Lake. “This launch offers a compelling combination of recognizable brands that our clients know and love, as well as new emerging brands they can discover for the first time. Now, our stylists have even more ability to create the perfect Fix for each client.”

Premium brands will be incorporated into the Stitch Fix experience for clients who have already selected a high price point in their style profile. Clients can also adjust the price points in their profile to experience the new brands.