These Stores Made Big Moves To Defy The Retail Apocalypse

After a dismal start to 2017, U.S. retailers had a lot to prove this holiday season. During the most recent holiday season, many companies put out a strong performance, potentially delaying the negative effects of the retail apocalypse while breaking sales records. Retail sales from November 1 through Christmas Eve climbed 4.9% from 2016, the highest growth rate since 2011, according to data from Mastercard SpendingPulse. “This year was a big win for retail,” Sarah Quinlan, senior vice president of market insights at Mastercard, said in a statement. While the strength of the U.S. economy certainly played a part, new strategies put in place by retailers ultimately engaged shoppers, according to Quinlan. Read more at Business Insider.

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